- Increase traffic to your Blog
- It Builds credibility and visibility
- It Builds your brand
- Advertising for your products
If these benefits do not convince you to start submitting your articles, I am not sure what will;I mean these benefits are keys to your online success!
So lets start with benefit #1 increase traffic to your Blog, why would you need this strategy anyway?
You have research what to Blog,
You picked you domain properly,
Made sure it was set up to make money,
You know it looks good, you are creating great content and
You have taken the time to equip it with tools for people to participate in discussion and stay connected with you
BUT no one is their and that is why!
Really where, are those millions of people that surf the Internet, unless you send them an invitation the odds of them landing on your Blog are pretty slim. It is said that there are 900 000 Blog post daily on the internet, wow you would have to be pretty lucky for your readers to just knock at your door!
Seriously you need to get your name out their or else nobody will be knocking at your door regardless of how good your Blog is.
One way to do that is by Article Marketing, which is the act of submitting articles to directories where others can find you. They may even decide to post some of your work on their sites.
Time to show them what you got, I mean use that expert knowledge to let others know what you can do for them. Submitting is easy there are tons of site out their, do your research though because each article marketing site is different in their submission guidelines so read them all carefully.
Just know that getting published on some of the more popular sites is like instant credibility and visibility (benefit #2).
But really it does have great benefit but Article Marketing does take some work. I can just see it now, you are thinking what will I submit?
Easy all you need is to be creative, lets explore a few options:
If your Blog has been up for some time, you can submit archived posts; just change the titles to be more catching. This way even if no one saw your posts on your Blog, they get a second chance and so do you.
Consider rewriting your posts. Rewriting turns one article into several. By tweaking what you have already written, you can create two new articles from that one. Each can be submitted to a different article directory, this is perfect for your branding (benefit #3)
A couple of things to keep in mind while you are tweaking your content for Article Submission:
Optimizing your content for the search engines by using keywords in your articles that search engines will pick up that will increase your page rankings for those words.
Since you are writing anyway, create some articles to market in other places. Each of those articles can be rewritten to create more articles to use as a marketing tool to drive traffic to your Blog. Once they are there, it is up to you to keep them wowed so they stay, which is great for advertising your products (benefit #4). |
