"I Thought 'free' Would Work..." & "The 5 Worst Things" Article-Content-King.com

Warning: mysql_num_rows(): supplied argument is not a valid MySQL result resource in /home/articles/public_html/query.php on line 95

Warning: mysql_num_rows(): supplied argument is not a valid MySQL result resource in /home/articles/public_html/display_article_ads.php on line 4
"I Thought 'free' Would Work..." & "The 5 Worst Things" Article-Content-King.com


Submit Articles \| Member Login \| Top Authors \| Most Popular Articles \| Submission Guidelines \| Categories \| RSS Feeds

	Business
	Health & Fitness
	Finance
	Home Improvement
	Internet Business
	Travel & Leisure
	Arts & Entertainment
	Cars
	Recreation & Sports
	Medicine
	Marketing
	Computers
	Real Estate
	Home & Family
	Self Improvement

View all Categories

Warning: mysql_num_rows(): supplied argument is not a valid MySQL result resource in /home/articles/public_html/article.php on line 8

Welcome to Article-Content-King.com!

Articles » Business » Marketing>> View Article

"I Thought 'free' Would Work..." & "The 5 Worst Things"

By: Kim Klaver
Subscribe To Kim Klaver's Feed

So said a gal who had a big group of folks tell her they wouldn't click on her Orange Ad (see right side of the page there on the NMC site). It said something like:

Free DVD
New Nutrition
breakthrough
product...

The gal told the group she figured "free" would work. But the audience didn't agree.

"I get CDs and DVDs advertising stuff free in the mail, and throw them out," said one. "I don't have time..."

"Why would I stop everything I'm doing and sit and watch a 7 or 10 minute DVD of someone trying to sell me something? And I don't even know them?"

Plus, all but the most naive of us know that "Free" isn't really free. Consider:

A "Free sample" pitch...But, uh, shipping is $5.95.

It gets worse. When you do respond to a "free sample" ad, the sales person is trained to try to upsell you right on the spot. Anything to avoid having to send that costly free sample.

I've talked to a well known NM trainer who promotes that very thing: They teach networkers to advertise 'free' samples, then when the person responds, they follow a very sophisticated script to upsell prospect on the spot and never send that sample.

And if you DO actually get a 'free' sample, well now you're in for lots of follow up calls, trying to sell you something more. The cost? Dealing with the annoyance of a pesky sales type.

These are some reasons why 'free' doesn't work anymore. It isn't.

So try something else.

-The 5 Worst Things-

As valid today as they were 7 years ago...Here they are:

1. It's easy, anyone can do it.
(With a 95% drop out rate?)

2. Everyone will want this product. It sells itself.
(Has everyone said 'yes' to your product? If not, is this true or false?)

3. You can make big money fast in this business.
(Have you? And do you know the story behind the story for those who claim they did?)

4. Our company/management/payplan is the greatest, most advanced, stands above all others, of everything out there.
(Doesn't everyone say that about their thing?)

5. All you have to do is go to your friends, family or neighbors.
(For many people, that's been the worst thing they did.)

Anyone have any to add?

Then we could start the "Five best things to say to a good prospect." Think? About the author: Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com and now a new online community for MLMers http://NetworkMarketingCentral.com

Resources

See All articles From Author

Article Source : http://www.article-content-king.com/pro/?member=0

Grab source for this article (If republishing, you must use all the code below to comply with republishing rules).

<h2>"I Thought 'free' Would Work..." & "The 5 Worst Things"</h2> Kim Klaver So said a gal who had a big group of folks tell her they wouldn't click on her Orange Ad (see right side of the page there on the NMC site). It said something like: Free DVD New Nutrition breakthrough product... The gal told the group she figured "free" would work. But the audience didn't agree. "I get CDs and DVDs advertising stuff free in the mail, and throw them out," said one. "I don't have time..." "Why would I stop everything I'm doing and sit and watch a 7 or 10 minute DVD of someone trying to sell me something? And I don't even know them?" Plus, all but the most naive of us know that "Free" isn't really free. Consider: A "Free sample" pitch...But, uh, shipping is $5.95. It gets worse. When you do respond to a "free sample" ad, the sales person is trained to try to upsell you right on the spot. Anything to avoid having to send that costly free sample. I've talked to a well known NM trainer who promotes that very thing: They teach networkers to advertise 'free' samples, then when the person responds, they follow a very sophisticated script to upsell prospect on the spot and never send that sample. And if you DO actually get a 'free' sample, well now you're in for lots of follow up calls, trying to sell you something more. The cost? Dealing with the annoyance of a pesky sales type. These are some reasons why 'free' doesn't work anymore. It isn't. So try something else. -The 5 Worst Things- As valid today as they were 7 years ago...Here they are: 1. It's easy, anyone can do it. (With a 95% drop out rate?) 2. Everyone will want this product. It sells itself. (Has everyone said 'yes' to your product? If not, is this true or false?) 3. You can make big money fast in this business. (Have you? And do you know the story behind the story for those who claim they did?) 4. Our company/management/payplan is the greatest, most advanced, stands above all others, of everything out there. (Doesn't everyone say that about their thing?) 5. All you have to do is go to your friends, family or neighbors. (For many people, that's been the worst thing they did.) Anyone have any to add? Then we could start the "Five best things to say to a good prospect." Think? About the author: Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com and now a new online community for MLMers http://NetworkMarketingCentral.com Article Source : <a href="http://www.article-content-king.com/pro/?member=0">http://www.article-content-king.com/pro/?member=0</a>

Total Views : 646 Word Count Appx. : 417

Related articles

Warning: mysql_num_rows(): supplied argument is not a valid MySQL result resource in /home/articles/public_html/related_articles.php on line 20

Internet Marketing and Getting Your Site Noticed

By: Timothy Spaulding | 04-10-2005

So you have created a powerful website and you are ready to do business. That’s great, but unless your site gets seen your great website won’t do you any good.(read entire article)
View : 110 Times

Increase Your Web Traffic By Using Keyword Articles

By: Timothy Spaulding | 04-10-2005

Increasing traffic to your home business web page is a must if you are going to stay in business. One of the best ways to increase traffic is through keyword articles.(read entire article)
View : 78 Times

9 Packaging Trends That Will "Connect" You With Consumers

By: JoAnn Hines | 04-10-2005

Today’s consumer is a moving target. Choosing the right consumer and the right demographic to target is an important decision. Monitoring what is hot and what’s not can dramatically influence a package design’s success or failure. Package design is an int(read entire article)
View : 130 Times

How To Use Database Marketing To Skyrocket Your Online Profits

By: Eugenijus | 07-10-2005

Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer.(read entire article)
View : 102 Times

What is Creative Commons?

By: S. Housley | 12-10-2005

A Creative Commons license allows creators to place conditions on their copyrights. Traditionally, copyrights restrict the rights of others from modifying or distributing copywritten works. Creative Commons licenses offer flexibility by allowing the creat(read entire article)
View : 67 Times