How Important is Google Page Rank?

October 30, 2009 by Dan Blackburn

What is the importance of Google Page Rank?

Google has just started a Page Rank update and the SEO forums are buzzing, even though almost everyone is saying that Page Rank does not mean anything anymore?

I don’t know how true that is, it still causes quite a stir when Google updates page rank. Everyone is interested to know whether their web site’s Home Page Rank has gone up or down. They are all happy if it has gone up and disappointed if it has gone down, even though they tell themselves that Google Page rank does not matter any more.

I think it does, the basic principle that page rank is some indicator of the “strength” of a web site and that links from stronger sites can make for better search engine rankings and higher page rank for your site is still logical, if not accurate.

Some say that Google display one thing (Page Rank) and use a different system to rank websites. Whether or not this is true, Page Rank is still important, especially for a website like Article Content King. I’m really pleased that the home page of Article Content King has increased in Page rank from a 3 to a 4.

Most Article Marketers judge article directories on at least 3 things.

  1. The Home Page’s Page Rank
  2. The Website’s Alexa Rank
  3. The quality of the content published.

Having a Page Rank of 4 instead of a Page Rank of 3 could make a big difference to this site. Even if it has no effect at all on our search engine rankings directly, it will have an indirect effect if more people are attracted to the site to submit their unique articles, which they will be, because we have a higher page rank now and that is important to them.

I hope that it is important to search engine rankings too and that you get more traffic to your articles on this site as a result of the increased page rank, but even if it has no bearing here at all, your articles will likely still get more traffic as there will be more traffic into the site. You can submit 2 articles for free, every day at Article Content King. If you’re not a member yet, click here to submit your articles for free.



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Comments (5)

 

  1. June (1 comments.) says:

    If it is still important why did they remove it from Google Webmaster Tools? I remember reading something by Matt Cutts (I think it was Matt) a few weeks back that they had left it in their toolbar just because they didn’t want to redo the toolbar at this point in time.

  2. Dan Blackburn says:

    It is still important because people think it is… did you read my post?

  3. Geoff Lord (1 comments.) says:

    Hi there

    Well i don’t particularly know if the page rank is a good thing or a bad thing but in general terms i know that it makes me feel better when i see my own sites ranks improve!

    I happily remember the days prior to the Google slap when i had sites that were page rank 8/10. sadly it now seems virtually impossible to get even good sites beyond a 2/10 for most sites…

  4. Web Development Companies (1 comments.) says:

    Wow ………. Nice blog
    I read it…and know about Page Rank..I think if your site have good Page Rank like 4,5…then the good for your site cause the traffic should be come on that site…when i saw my site ranks increase

  5. RV (1 comments.) says:

    I think with travel websites like mine we usually set an eye on websites’ PR to generally determine its popularity. it is a vital component of determining which website to invest for advertising.

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